Klar
vinduer
Klar Vinduer is a Danish company specializing in windows and doors. As a Digital Marketing Specialist, I’ve created newsletters, Meta ads, email campaigns & video manuals for customers while also developing employee branding materials like onboarding flows, in-house merchandise, and employee branding video.
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Merch design
Klar Values visuals
Instagram strategy & content
Email campaigns
Automated email flows
Meta ads
Employee branding video
Onboarding flows
Newsletters
Copywriting
BLACK FRIDAY IS ONE OF KLAR’S KEY COMMERCIAL PERIODS, WHERE STRONG CREATIVE PLAYS A CRUCIAL ROLE — THIS PROJECT IS ONE EXAMPLE OF THE CAMPAIGNS I’VE DEVELOPED.
I CREATED A COHESIVE VISUAL CAMPAIGN ACROSS MULTIPLE PLATFORMS, DESIGNING BANNERS, EMAILS, AND ADS WITH A FOCUS ON A BOLD, RECOGNIZABLE LOOK THAT DRIVES ATTENTION AND CONVERSIONS.
I developed a strategic approach to employee merchandise that extended beyond traditional corporate swag. Rather than creating items that would sit unused in office drawers, I designed merchandise that employees would genuinely want to wear and use in their daily lives — effectively transforming each team member into a walking brand ambassador.
The design philosophy centered on dual appeal: creating products that people would choose either for their functional quality or their aesthetic appeal. This meant developing merchandise that could seamlessly transition from the workplace to personal use, ensuring maximum visibility and authentic brand representation in real-world settings.
I DESIGNED AND DEVELOPED THE FULL VISUAL AND STORYTELLING EXPERIENCE FOR KLAR’S CAREER PLATFORM, SHAPING HOW THE BRAND COMMUNICATES ITS CULTURE AND PEOPLE DIGITALLY. THE WORK FOCUSED ON CREATING A COHESIVE AND ENGAGING EXPERIENCE THAT STRENGTHENS THE EMPLOYER BRAND, WHILE MAKING IT SIMPLE AND INTUITIVE FOR CANDIDATES TO EXPLORE AND APPLY FOR OPEN POSITIONS.